Princeton Equity Group
Year in Review
A year of significant achievement.
Published February 2nd, 2026
Since the beginning of 2025, we’ve deployed nearly $350 million across three platform investments, completed three strategic add-on acquisitions, and supported a $360 million refinancing at a portfolio company to provide additional flexibility for continued expansion. During the year, we also said goodbye to IFPG, as the business transitioned into its next phase of growth under new ownership.
Alongside this investment activity, five portfolio companies were named to Entrepreneur’s Franchise 500®, reflecting the continued strength and momentum of the portfolio.
We also continued to invest in our people and operating capabilities. Our team grew by over 40% this year, including the continued expansion of GrowthEdge™.
Scroll down to learn more about the investments and milestones that shaped our year.
By the Numbers¹
Equity Invested in Platforms
Licenses Sold
New Locations Opened
Princeton Equity Team Growth
Assets Under Management
Systemwide Revenue
New Platforms
Princeton added three new platform investments, deploying nearly $350 million behind differentiated, scaled brands with strong unit economics and clear long-term growth runways. Each platform reflects our continued focus on franchisor and multi-location businesses positioned to expand with the right strategic and operational support.
Featured Platform Investments
Barry’s Bootcamp
Princeton invested in Barry’s Bootcamp, a globally recognized fitness brand with a premium, experience-driven model and a highly engaged member base. The investment supports Barry’s continued international expansion and the evolution of its brand-led, multi-location platform.
Amped Fitness
Princeton invested in Amped Fitness, a rapidly growing high-value, low-price (HVLP) fitness concept redefining accessibility in the category. The partnership positions Amped to accelerate new unit growth while maintaining a differentiated, experience-forward offering at scale.
Successful Outcome
IFPG
Princeton completed the sale of International Franchise Professionals Group (IFPG), the nation’s largest franchise broker network. This marked the culmination of a highly successful partnership that resulted in a period of significant growth and achievement for the company. We are proud to remain active participants in the IFPG network and wish the IFPG team all the best in the future.
Growth Financing
Strickland Brothers
Princeton led a $360 million recapitalization at Strickland Brothers, in partnership with Golub Capital and Audax Strategic Capital, to support the company’s continued expansion. Founded in 2016, Strickland has become one of the nation’s leading providers of quick-lube services, with nearly 300 locations across 27 states.
Princeton Team Updates
Princeton continued to invest in its people, growing the team by more than 40%. These additions reflect our ongoing commitment to providing best-in-class support to our growing portfolio.
Awards & Recognitions
Princeton and our partner companies continue to receive industry recognition. We congratulate D1 Training, Ellie Mental Health, Five Star Bath Solutions, Mosquito Shield, and Pirtek, which were named to the Entrepreneur Franchise 500.
We also inducted Don Daszkowski, Founder and CEO of International Franchise Professionals Group (IFPG), into the Princeton Equity Group Hall of Fame, recognizing his meaningful contributions to Princeton’s investment success.
“Don has been an exceptional partner for Princeton. His integrity, long-term perspective, and commitment have left a lasting impact on our firm and the broader Franchise Industry.”
Join us at IFA 2026
We would love to see you in Las Vegas this February. To schedule a meeting with Princeton during the conference, please email Derek DeBenedetto at derek@princetonequity.com.
(1) Licenses Sold, New Locations Opened, and Systemwide Revenue figures as of LTM Sept-2025; Assets Under Management as of Sept-2025; Team Growth as of YTD Dec-2025; Equity Invested In Platforms includes Barry’s (Jan-2025), Amped Fitness (Jan-2026), and an additional unannounced investment (Jan-2026), inclusive of co-invest.
