Investors in Leading Franchisor
and Multi-Unit Businesses
35+
Concepts
6,000+
Locations
1,000+
Locations in Development
About Princeton
We help build promising franchisor and multi-unit concepts into market leaders.
Our Success
Our extensive industry experience, proprietary capabilities, and entrepreneurial approach drive our history of incredible outcomes for our partner companies.
Experienced Team
Our team of seasoned operators, subject matter experts, and investment professionals, work alongside our partner companies to make them bigger and better than they would be without us.
Latest News
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Princeton Equity Group Highlighted in Franchising Magazine USA
April 9, 2024: Franchising Magazine
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Princeton Equity Group Adds Jeremy Wright as Operating Partner
March 19, 2024: PR Newswire
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Leading Franchisor Investor Podcast: Princeton Equity Group’s Jim Waskovich
January 10, 2024: Growth Investor