Investment Experience

Representative experience of the Partners include:

Massage Envy

Massage Envy is the nation’s largest provider and franchisor of therapeutic massage services. Founded in 2002, there are currently more than 1,100 Massage Envy clinics operating in 49 states and generating over $1.3 billion in sales.

European Wax Center

European Wax Center is one of the leading providers of facial and body wax treatment services and related products in franchised stores. The company has over 900 locations open across the United States.

D1 Training

D1 Training is a leading franchisor of athletic-based training facilities, providing sport-specific and general performance training to youth and adult athletes through one-on-one and group training sessions. The company has 61 locations open with more than 125 locations in development.

Ellie Mental Health

Ellie Mental Health is a provider of individual and family therapy, couples counseling, psychiatric medication management, and community-based mental health services. The Company has 20 corporate-owned clinics across Minnesota and has awarded nearly 300 franchise licenses across 26 states.

Strickland Brothers

Strickland Brothers is a high-growth franchisor and operator of drive-thru, 10-minute oil change and automotive maintenance service centers. The company has over 100 locations open and more than 200 locations in development.

Five Star Franchising

Five Star comprises several high-growth home services franchisor brands with nearly 700 franchises across the United States and Canada.

The International Franchise Professionals Group (IFPG)

The International Franchise Professionals Group (IFPG) is a membership-based franchise consulting network with more than 1,300 franchisors, franchise consultants and vendor members.

The CORE Institute

The CORE Institute delivers integrated, comprehensive orthopedic and neurological care and provides healthcare solutions, care redesign, and service line management for musculoskeletal medical practices.

Card My Yard

Card My Yard is a leader in the rapidly growing market for celebratory yard greetings with over 500 locations across 45 states.  The company’s purpose-built, proprietary technology platform provides a seamless customer ordering experience while allowing franchisees to easily manage their respective businesses. 


medspa810 is on a mission is to build the most trusted global brand in the medical spa industry. They offer a carefully curated set of popular, medically supervised services including injectables, clinical skincare, laser hair removal and body contouring. All of their med spas operate under the supervision of a physician medical director.

Experience of the Partners prior to Princeton*:

Radiance Holdings

Radiance Holdings is a leading platform of health and wellness franchisor brands including Sola Salon Studios and The Woodhouse Day Spa.


Stellar Brands

Stellar Brands is a leading platform of residential services-focused franchisor brands including Restoration 1, bluefrog Plumbing + Drain, The Driveway Company, and Softroc.

Unleashed Brands

Unleashed Brands is a leading platform of kid-focused franchisor brands in the “Learn, Play, and Grow” sectors.  Unleashed’s portfolio of brands includes Urban Air, The Little Gym, Premier Martial Arts, Snapology, XP League, and Class 101.


 * Represent investments made at MPK Equity Partners in which a Managing Partner played a meaningful role.