Relentless Focus on Unit Economics

The foundation of any franchise and multi-unit business starts with the four walls of the unit. If the unit economics aren’t healthy, then the enterprise as a whole isn’t healthy. We work with companies to ensure they have the right tools in place to measure, track, and improve the most impactful and critical performance indicators.

Franchisee Selection and Development

As brands evolve, so must their process for selecting and growing their franchisee base. Whitespace/headroom can reduce, and brands need to continue to be thoughtful about with whom to open units. We help our partner companies refine their franchisee selection and development to balance growth with quality.

FusionPoint TM is a robust, proprietary technology platform and database that uses algorithms to track companies, market trends, and people. We leverage FusionPoint TM to help our partner companies source acquisition targets, identify new management team members, and gain market and competitive intelligence

Franchisee/Franchisor Relationships

The relationship between a franchisor and franchisee is complex. We help improve and invest in the areas of enhanced and increased communication, fostering a culture of inclusion, more effective positioning the roll-out of new system-wide initiatives, and arming franchisees with the necessary tools to gain better insight into their business.

Human Capital

While we look for companies with strong management teams, these teams are often incomplete and in need of additional depth. We can help recruit both C-level executives and functional personnel to position companies to grow. We also leverage The Princeton CouncilTM and our extensive personal networks within the franchise and multi-unit sector to add highly experienced and impactful board members.

Concept Standardization and Extension

As multi-unit companies grow and evolve, they must maintain brand standards and often evolve and solidify those brand standards. We frequently help franchise and multi-unit companies evaluate new and existing service offerings and product lines to better serve their customers and grow. Our experience can help our partner companies build concepts that stand the test of time.

Unit-level Marketing

Competition for the customer is more intense than ever. One of the most important things we do is help brands improve marketing, particularly digital marketing. Building best-in-class capabilities to drive customers in the door while optimizing return on marketing contribution give our brands a distinct competitive advantage.

Princeton has assembled a highly experienced cadre of franchise and multi-unit executives across industries and functional areas. These hand-picked members of The Princeton CouncilTM have deep personal networks and can help in various ways, including as part-time resources at a company, board members, or simply acting as a sounding board to management. They are leaders with exceptional track records of achievement and can be excellent resources for our partner companies.

Enhanced Site Selection

Determining when and where to develop locations is paramount for multi-unit companies. Brands must balance simply getting units open with an optimized long-term approach for defining and developing territories. We bring the resources necessary to ensure that these decisions are grounded in analytics and sound strategic vision.