Built Differently, by Design
What sets us apart
Princeton Equity Group partners with franchisor and multi-location businesses, combining a people-first investment approach with hands-on value creation to support long-term growth.
People-First, Performance-Driven
We stand with companies that stand the test of time.
We’re highly selective, partnering with only a few companies each year and investing in people as much as performance. Our hands-on collaborations are built on trust and shared values, helping leaders grow without losing what makes them human.
People-First, Performance-Driven
We stand with brands that stand the test of time
From boutique fitness to essential services, our portfolio companies are building brands woven into the fabric of everyday life. With Princeton, growth is purposeful, disciplined, and enduring.
Companies
Bold concepts. Built to scale.
News & Insights
Read the latest news from Princeton Equity
Strickland Brothers, one of the largest independent quick-lube operators in the United States, today announced the closing of a new committed financing provided by Golub Capital and Audax Strategic Capital. The financing is designed to support the Company’s acquisition activity and enable continued expansion of Strickland’s brand and national footprint.
NEW YORK, Jan. 13, 2026 – Amped Fitness (“Amped” or the “Company”), a rapidly growing high-value, low-price (“HVLP”) fitness concept, today announced a strategic investment from Princeton Equity Group (“Princeton”), a leading private equity firm focused on franchisor and multi-location
Princeton Equity Group, a leading private equity firm focused on partnering with growth franchisors and multi-location businesses, has completed the sale of International Franchise Professionals Group (“IFPG” or “the Company”) to CNL Strategic Capital, an investment vehicle sub-managed by Levine Leichtman Capital Partners (“LLCP”).
Franchisor and Consumer Services-Focused Private Equity Firm’s Investment Aims to Drive Continued Excellence in Client Experience and Expanded Locations for The Best Workout in the World™.
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