
Investors in Leading Franchisor
and Multi-Unit Businesses
30
Concepts
4,800+
Locations
775+
Locations in Development
About Princeton
We help build promising franchisor and multi-unit concepts into market leaders.
Our Success
Our extensive industry experience, proprietary capabilities, and entrepreneurial approach drive our history of incredible outcomes for our partner companies.


Experienced Team
Our team of seasoned operators, subject matter experts, and investment professionals, work alongside our partner companies to make them bigger and better than they would be without us.
Latest News
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October 6, 2022: Commercial Plus
Amplify Car Wash Advisors Facilitates Merger Between Trademark Car Wash and Strickland Brothers
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September 6, 2022: CISION
Accelerated Brands Acquires Trademark Car Wash, Names President
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August 30, 2022: PE Hub
Princeton Equity Group Recruits Tanco as Operating Partner