
Investors in Leading Franchisor
and Multi-Unit Businesses
30
Concepts
4,800+
Locations
775+
Locations in Development
About Princeton
We help build promising franchisor and multi-unit concepts into market leaders.
Our Success
Our extensive industry experience, proprietary capabilities, and entrepreneurial approach drive our history of incredible outcomes for our partner companies.


Experienced Team
Our team of seasoned operators, subject matter experts, and investment professionals, work alongside our partner companies to make them bigger and better than they would be without us.
Latest News
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Princeton Equity Group Closes Fund II at Hard Cap with $575 Million in Commitments
August 10, 2023: PR Newswire
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Princeton Equity Group Announces Strategic Investment in Stretch Zone
April 3, 2023: PR Newswire
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Gotcha Covered named a 2023 Top Franchise by Franchise Business Review
March 15, 2023: Franchising.com