About Us
Introduction
Princeton Equity Group is driven by the work of building. We partner with franchisor and multi-location businesses, backing leadership teams through growth with a disciplined, hands-on approach.
Our Approach
The Power of Partners
Princeton Equity Group was built on the belief that strong businesses grow best with the right partner. We work closely with founders and management teams to help successful franchisor and multi-location companies reach their next phase of growth, building on what already works and reinforcing it with experience, capital, and operational support.
Our Values
Driven by Purpose
We believe building strong outcomes starts with strong foundational principles, and our values define how we work every day.
Commitment
We commit fully to the businesses and people with whom we partner, bringing focus, follow-through, and long-term perspective. That commitment means staying engaged and communicative through every challenge, so we can celebrate wins together.
Culture
We believe great companies are built on strong cultures, and ours is no exception. Our goal is to preserve what makes each business special while helping it grow stronger from the inside out, loving what we do every single day.
Integrity
We operate with transparency, accountability, and respect, doing what we say and approaching partnerships with honesty and care. We aim to earn trust through consistent actions and strong convictions.
Quality
We measure our success by the quality of our references and the results achieved alongside founders and management teams. The standards we hold ourselves to are exceptionally high.
¹ Assets under management as of LTM September 2025.
² Systemwide revenue as of LTM September 2025.
³ Firm history represents the approximate number of years the Managing Partners have been investing together in franchisor and multi-location businesses, including investments made prior to the formation of the Advisor.
⁴ Total units nationwide as of LTM September 2025.
