Co-founder and managing partner

James A. Waskovich

Jim co-founded Princeton Equity Group, co-leads its investment activities, and sits on the Firm’s investment committee. Prior to co-founding Princeton, Jim spent nearly 20 years as a private equity investor at Summit Partners, ABS Capital, and our predecessor firm, Princeton Ventures, which he founded in 2006.  Jim is also the Founder and Chairman of Princeton Medspa Partners, a leading consolidator and franchisor in the noninvasive medical aesthetics industry.

Jim’s current investments include Pirtek, Accelerated Brands (the parent company to Strickland Brothers and Trademark Car Wash), Card My Yard, D1 Training, Ellie Mental Health, Stretch Zone, Five Star Franchising (the parent company to 1-800-Packouts, 1-800-Textiles, Bath Solutions, Bio-One, Gotcha Covered, Mosquito Shield, and ProNexis), the International Franchise Professionals Group, and Stellar Brands (the parent company to Bluefrog Plumbing + Drain, Restoration 1, Softroc, and The Driveway Company).

There are no shortcuts to building a market leader….you have to be good at everything to win in today’s hyper-competitive world…

His previous investment experience includes European Wax Center (acquired by General Atlantic), HOPCo (acquired by Audax and Linden), Massage Envy (acquired by Roark Capital) and Radiance Holdings (the parent company to Sola Salon Studios and Woodhouse Day Spa; acquired by TSG Consumer). Jim holds a B.S. in Economics and Politics from Washington & Lee University where he was a George Washington Scholar.