About Princeton

Our Approach

Franchisor and Multi-Unit Focus

Princeton partners with companies across the consumer, healthcare, and business services industries. Our singular focus on franchisor and multi-unit business models allows us to speak the same language as management teams and add significant value.

The Power of Partners

Very few of the most successful companies go it alone. That’s because the capital and experience of a partner like Princeton can help optimize the efforts of even the best management teams. We partner with companies to provide liquidity to shareholders, capital for growth or acquisitions, and expertise to help companies navigate their challenges.

Our Values

Collaborative and Informal

We surround founders and management teams with the resources needed for long term success. You’ll find that we do what we say, and we love what we do. We look for the same in our partners.

Culture is Key

We look for companies with great cultures that put customers and employees first and approach challenging times with a healthy dose of empathy. We work very hard to preserve (and improve upon) those special foundations.

References Matter

Investment firms like Princeton may all look and sound the same, but we are not. We encourage you to reach out to the executives and entrepreneurs at the companies in which we have invested, and ask them how we acted as their partners.