How We Help
How We Help
Our focus on franchisor and multi-unit businesses allows us to quickly triage the pain points of our partner companies and develop a plan with management to enhance value.
- Relentless Focus on Unit Economics
- Human Capital
- Franchise Development
- Unit-Level Marketing
- FusionPointTM
- Extensive Network of Industry Relationships
- Franchisee/Franchisor Relationships
- Real Estate Strategy
Relentless Focus on Unit Economics
Unit economics are the foundation of franchisor and multi-unit businesses. We work with companies to ensure they have the right tools in place to measure, track, and improve the most impactful and critical performance indicators.
Implemented a data warehouse and business intelligence tools to provide enhanced visibility into unit-level performance resulting in significant SSS growth.
Overhauled KPIs and tracking systems to provide franchisees with improved understanding of key levers to unit-level performance.
Reduced buildout costs amidst inflationary construction environments.
Human Capital
Even strong management teams are often incomplete and in need of additional depth. We leverage FusionPoint™ and our extensive personal networks to add highly experienced and impactful C-level executives, functional personnel, and board members.
Onboarded Chief Financial Officer, Chief Growth Officer, Director of Vendor Partnerships, and General Counsel to support franchise development, reporting, growth, and legal advisory initiatives.
Recruited a Chief Operating Officer and VP of Marketing and identified key talent in new carwash segment.
Supported founder in building C-suite, board advisors, and org chart design.
Franchise Development
As brands evolve, so must their process for awarding franchise licenses. We help our partner companies refine their franchise sales process to balance growth with quality.
Revamped franchisor sales process, which increased average monthly licenses sales over 100% in 12 months.
Overhauled franchise development including building out the team and increasing visibility into acquisition and conversion rates by lead source. Revamped FDDs for several brands, including improvements to Item 19 and overall offering.
Retooled franchise development process by adding two new lead sources and hired lead qualifier. Completely reworked sales script, FDD, and candidate selection process.
Unit-Level Marketing
Competition for the customer is more intense than ever. We work with our brands to build high-quality capabilities to drive customers in the door while optimizing return on marketing, giving our brands a distinct competitive advantage.
Added CMO and built internal marketing team to support franchisees. Overhauled brand marketing strategy with new agency relationship. Launched new SEO strategy with a technology partner.
Identified category leading digital marketing agency to drive unit-level leadflow.
Hired marketing professional and expanded marketing resources for franchisees including revamped digital marketing initiatives. Bolstered engagement with existing customers resulting in large increase in repeat purchases.
FusionPoint™
FusionPoint™ is a robust, proprietary technology platform and database that uses algorithms to track companies, market trends, and people. We leverage FusionPoint™ to help our partner companies source acquisition targets, identify new management team members, and gain market and competitive intelligence.
FusionPoint™ developed a database of M&A opportunities in key MSAs to provide proprietary deal flow opportunities.
FusionPoint™ identified several additional concepts that have been successfully acquired.
FusionPoint™ team built a comprehensive database of approximately 6,000 acquisition candidates and facilitated outreach to priority targets.
Extensive Network of Industry Relationships
Princeton’s industry experience has led to relationships with many of the best and brightest in the franchisor and multi-unit space. They are leaders with successful track records of achievement. We leverage this network to help bring additional talent to our brands to act as part-time resources at a company, board members, or simply as a sounding board to management.
Introduced Ellie team to resources to help with a wide range of key strategic initiatives, including franchisee support, franchise development, and brand leadership.
Introduced company to leading site selection, franchisor sales, and automotive industry resources.
Utilized personal networks to source an add-on acquisition and attracted an outstanding independent director to the company’s board.
Franchisee/Franchisor Relationships
The relationship between a franchisor and franchisee is complex. We help improve and invest in the areas of enhanced and increased communication, fostering a culture of inclusion, more effective positioning the roll-out of new system-wide initiatives, and arming franchisees with the necessary tools to gain better insight into their business.
Recruited a Chief Operating Officer to improve franchisee and franchisor relationships with a focus on franchisee accountability.
Added a full time resource to bolster greater communication and transparency to the franchisor network.
Hired franchisor coach and launched CMY University, a comprehensive training program. Meet regularly with Franchisor Advisory Council and host regional lunch and learn events to ensure open dialogue and communication.
Real Estate Strategy
We bring the resources necessary to ensure that the determination of where and when to develop locations is grounded in analytics and sound strategic vision, balancing near-term unit growth with long-term strategy for territory development.
Improved site selection process with proprietary and third-party data and analytics resources.
Established relationships with national real estate brokerage firms to support the concept’s 400+ unit development pipeline.
Added real estate expertise to the company’s board and honed site selection strategy.
Relentless Focus on Unit Economics
Unit economics are the foundation of franchisor and multi-unit businesses. We work with companies to ensure they have the right tools in place to measure, track, and improve the most impactful and critical performance indicators.
Implemented a data warehouse and business intelligence tools to provide enhanced visibility into unit-level performance resulting in significant SSS growth.
Overhauled KPIs and tracking systems to provide franchisees with improved understanding of key levers to unit-level performance.
Reduced buildout costs amidst inflationary construction environments.
Human Capital
Even strong management teams are often incomplete and in need of additional depth. We leverage FusionPoint™ and our extensive personal networks to add highly experienced and impactful C-level executives, functional personnel, and board members.
Onboarded Chief Financial Officer, Chief Growth Officer, Director of Vendor Partnerships, and General Counsel to support franchise development, reporting, growth, and legal advisory initiatives.
Recruited a Chief Operating Officer and VP of Marketing and identified key talent in new carwash segment.
Supported founder in building C-suite, board advisors, and org chart design.
Franchise Development
As brands evolve, so must their process for awarding franchise licenses. We help our partner companies refine their franchise sales process to balance growth with quality.
Revamped franchisor sales process, which increased average monthly licenses sales over 100% in 12 months.
Overhauled franchise development including building out the team and increasing visibility into acquisition and conversion rates by lead source. Revamped FDDs for several brands, including improvements to Item 19 and overall offering.
Retooled franchise development process by adding two new lead sources and hired lead qualifier. Completely reworked sales script, FDD, and candidate selection process.
Unit-Level Marketing
Competition for the customer is more intense than ever. We work with our brands to build high-quality capabilities to drive customers in the door while optimizing return on marketing, giving our brands a distinct competitive advantage.
Added CMO and built internal marketing team to support franchisees. Overhauled brand marketing strategy with new agency relationship. Launched new SEO strategy with a technology partner.
Identified category leading digital marketing agency to drive unit-level leadflow.
Hired marketing professional and expanded marketing resources for franchisees including revamped digital marketing initiatives. Bolstered engagement with existing customers resulting in large increase in repeat purchases.
FusionPoint™
FusionPoint™ is a robust, proprietary technology platform and database that uses algorithms to track companies, market trends, and people. We leverage FusionPointTM to help our partner companies source acquisition targets, identify new management team members, and gain market and competitive intelligence.
FusionPoint™ developed a database of M&A opportunities in key MSAs to provide proprietary deal flow opportunities.
FusionPoint™ identified several additional concepts that have been successfully acquired.
FusionPoint™ team built a comprehensive database of approximately 6,000 acquisition candidates and facilitated outreach to priority targets.
Extensive Network of Industry Relationships
Princeton’s industry experience has led to relationships with many of the best and brightest in the franchisor and multi-unit space. They are leaders with successful track records of achievement. We leverage this network to help bring additional talent to our brands to act as part-time resources at a company, board members, or simply as a sounding board to management.
Introduced Ellie team to resources to help with a wide range of key strategic initiatives, including franchisee support, franchise development, and brand leadership.
Introduced company to leading site selection, franchisor sales, and automotive industry resources.
Utilized personal networks to source an add-on acquisition and attracted an outstanding independent director to the company’s board.
Franchisee/
Franchisor Relationships
The relationship between a franchisor and franchisee is complex. We help improve and invest in the areas of enhanced and increased communication, fostering a culture of inclusion, more effective positioning the roll-out of new system-wide initiatives, and arming franchisees with the necessary tools to gain better insight into their business.
Recruited a Chief Operating Officer to improve franchisee and franchisor relationships with a focus on franchisee accountability.
Added a full time resource to bolster greater communication and transparency to the franchisor network.
Hired franchise coach and launched CMY University, a comprehensive training program. Meet regularly with Franchisor Advisory Council and host regional lunch and learn events to ensure open dialogue and communication.
Real Estate Strategy
We bring the resources necessary to ensure that the determination of where and when to develop locations is grounded in analytics and sound strategic vision, balancing near-term unit growth with long-term strategy for territory development.
Improved site selection process with proprietary and third-party data and analytics resources.
Established relationships with national real estate brokerage firms to support the concept’s 400+ unit development pipeline.
Added real estate expertise to the company’s board and honed site selection strategy.