News
Princeton Equity Group today announced the final close of Princeton Equity Partners III at its $1.3 billion hard cap — more than double its predecessor fund — to continue partnering with franchisor and multi-location businesses.
The Wall Street Journal reports on Princeton Equity Group’s $1.3 billion Fund III and the firm’s approach to backing franchisors and multi-location businesses.
D1 Training, a leading fitness and enrichment concept built on athletic-based training, has been named a Top 10 Fitness Franchise in Entrepreneur’s inaugural Top 10 Franchises in Every Industry rankings, earning the No. 10 spot in the Fitness category.
KidStrong, a leading franchisor and operator of science-based kids training programs, announced today that it has received a strategic investment from Princeton Equity Group, a private equity firm focused on investing in and
partnering with leading franchisor and multi-unit concepts.
Strickland Brothers, one of the largest independent quick-lube operators in the United States, today announced the closing of a new committed financing provided by Golub Capital and Audax Strategic Capital. The financing is designed to support the Company’s acquisition activity and enable continued expansion of Strickland’s brand and national footprint.
NEW YORK, Jan. 13, 2026 – Amped Fitness (“Amped” or the “Company”), a rapidly growing high-value, low-price (“HVLP”) fitness concept, today announced a strategic investment from Princeton Equity Group (“Princeton”), a leading private equity firm focused on franchisor and multi-location
Princeton Equity Group today announced that Paul Kuppich has joined as Partner, focusing on capital formation and firm strategy. He will also serve as General Counsel.
Princeton Equity Group, a leading private equity firm focused on partnering with growth franchisors and multi-location businesses, has completed the sale of International Franchise Professionals Group (“IFPG” or “the Company”) to CNL Strategic Capital, an investment vehicle sub-managed by Levine Leichtman Capital Partners (“LLCP”).
Franchisor and Consumer Services-Focused Private Equity Firm’s Investment Aims to Drive Continued Excellence in Client Experience and Expanded Locations for The Best Workout in the World™.
By adopting AI-driven tools, Vic Viktorov, owner of a Boston-area D1 Training franchise, has transformed the way his gym operates—streamlining everything from marketing to HR and increasing revenue by 30%.
Franchisor and Consumer Services-Focused Private Equity Firm’s Investment Aims to Drive Continued Excellence in Client Experience and Expanded Locations for The Best Workout in the World™.
Through our partnership with 51 Vets, we’re honored to support veterans as they transition into meaningful careers in private equity and franchising, helping them find new pathways to success after their service.
We understand the challenges entrepreneurs face. We prioritize empathetic interactions and tailored support. We aim to be true partners in your business growth, not just investors.
Our focus on franchisor and multi-unit businesses allows us to move fast and close deals as promised. We back existing teams and help them scale efficiently.
PIRTEK USA wasn’t actively seeking a partnership, but the founders knew what the right opportunity looked like.
At Princeton, we prioritize professionalism, KPI-driven strategies, and cultural synergy to empower companies like D1 to thrive.
“With the right partner, you can achieve your goals in 5 years instead of 15”, according to Scott Abbott, CEO of Five Star Franchising.
Co-founder and Managing Partner Doug Kennealey discusses how to spot the right franchise opportunity.
Franchisor and Consumer Services-Focused Private Equity Firm’s Investment Aims to Drive Continued Excellence in Client Experience and Expanded Locations for The Best Workout in the World™.
Seasoned executive with extensive experience integrating and scaling high-growth, multi-site companies across a wide array of end markets.
GrowthCap‘s RJ Lumba speaks with Jim Waskovich to uncover insights and strategies for accelerating growth and succeeding in business.