Princeton News

Barry’s Announces New Strategic Investment Partner Princeton Equity Group

Franchisor and Consumer Services-Focused Private Equity Firm’s Investment Aims to Drive Continued Excellence in Client Experience and Expanded Locations for The Best Workout in the World™.

D1 TRAINING featured in The Wall Street Journal.

By adopting AI-driven tools, Vic Viktorov, owner of a Boston-area D1 Training franchise, has transformed the way his gym operates—streamlining everything from marketing to HR and increasing revenue by 30%.

Princeton Equity Group partnership with 51 Vets featured in Franchise Consultant Magazine

Through our partnership with 51 Vets, we’re honored to support veterans as they transition into meaningful careers in private equity and franchising, helping them find new pathways to success after their service.

Princeton Equity Group congratulates our partner company IFPG

International Franchise Professionals Group is the top franchise broker organization on Entrepreneur Magazine’s Top Franchise Suppliers list—for the 6th year in a row.

Hear from Phil Piro how Princeton stands by entrepreneurs with collaborative support and strategic expertise.

We understand the challenges entrepreneurs face. We prioritize empathetic interactions and tailored support. We aim to be true partners in your business growth, not just investors.

Co-Founder and Managing Partner Doug Kennealey on Princeton’s focus and partnership approach

Our focus on franchisor and multi-unit businesses allows us to move fast and close deals as promised. We back existing teams and help them scale efficiently.

Hear from PIRTEK CEO Kim Gubera on why they partnered with Princeton

PIRTEK USA wasn’t actively seeking a partnership, but the founders knew what the right opportunity looked like.

D1 CEO Will Bartholomew on how Princeton helped D1 grow “quicker, faster, smarter”

At Princeton, we prioritize professionalism, KPI-driven strategies, and cultural synergy to empower companies like D1 to thrive.

Five Star CEO Discusses Why he Partnered with Princeton

“With the right partner, you can achieve your goals in 5 years instead of 15”, according to Scott Abbott, CEO of Five Star Franchising.

Princeton Equity Group Highlighted in Franchising Magazine USA

Co-founder and Managing Partner Doug Kennealey discusses how to spot the right franchise opportunity.

The Right Partner Matters – Hear What a Few of Our CEOs Have to Say.

Princeton helps build promising franchisor and multi-unit concepts into market leaders.

Princeton Equity Group Adds Jeremy Wright as Operating Partner

Seasoned executive with extensive experience integrating and scaling high-growth, multi-site companies across a wide array of end markets.