WSJ Pro Private Equity, by Luis Garcia — September 29, 2026

Princeton Equity Group has raised $1.3 billion for Princeton Equity Partners III, more than double the $575 million raised for its predecessor fund, to invest in franchisors and other multi-location businesses across the United States. The Journal’s coverage looks at the firm’s recent investment in KidStrong, its focus on recession-resistant brands with strong unit economics, and the FusionPoint data platform the firm uses to track roughly 23 million companies in search of its next investments.

“A lot of what we invest in are what we call transformative concepts,” said Jim Waskovich, co-founder and managing partner of Princeton Equity Group.

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Licensed reprint courtesy of The Wall Street Journal / Dow Jones & Company.