Princeton News

Hear from Phil Piro how Princeton stands by entrepreneurs with collaborative support and strategic expertise.

It’s not just about growth – it’s about building something meaningful, together.

We understand the challenges entrepreneurs face. We prioritize empathetic interactions and tailored support. We aim to be true partners in your business growth, not just investors.

Recent Updates

Barry’s Announces New Strategic Investment Partner Princeton Equity Group

Franchisor and Consumer Services-Focused Private Equity Firm's Investment Aims to Drive Continued Excellence in Client Experience and Expanded Locations for The Best Workout in the World™.

D1 TRAINING featured in The Wall Street Journal.

By adopting AI-driven tools, Vic Viktorov, owner of a Boston-area D1 Training franchise, has transformed the way his gym operates—streamlining everything from marketing to HR and increasing revenue by 30%.

Princeton Equity Group partnership with 51 Vets featured in Franchise Consultant Magazine

Through our partnership with 51 Vets, we're honored to support veterans as they transition into meaningful careers in private equity and franchising, helping them find new pathways to success after their service.