Princeton News

D1 TRAINING featured in The Wall Street Journal.

We’re excited to share that D1 TRAINING was featured in a cover story in The Wall Street Journal.

By adopting AI-driven tools, Vic Viktorov, owner of a Boston-area D1 Training franchise, has transformed the way his gym operates—streamlining everything from marketing to HR and increasing revenue by 30%.

Read the full story

Recent Updates

Barry’s Announces New Strategic Investment Partner Princeton Equity Group

Franchisor and Consumer Services-Focused Private Equity Firm's Investment Aims to Drive Continued Excellence in Client Experience and Expanded Locations for The Best Workout in the World™.

Princeton Equity Group partnership with 51 Vets featured in Franchise Consultant Magazine

Through our partnership with 51 Vets, we're honored to support veterans as they transition into meaningful careers in private equity and franchising, helping them find new pathways to success after their service.

Princeton Equity Group congratulates our partner company IFPG

International Franchise Professionals Group is the top franchise broker organization on Entrepreneur Magazine’s Top Franchise Suppliers list—for the 6th year in a row.