Princeton News
Strickland Brothers Closes $360 Million Committed Financing to Support Continued Growth
PRINCETON, NJ and WINSTON-SALEM, N.C., Jan. 22, 2026 – Strickland Brothers (“Strickland” or the “Company”), one of the largest independent quick-lube operators in the United States, today announced the closing of a new committed financing provided by Golub Capital and…
Amped Fitness Announces Strategic Investment from Princeton Equity Group
NEW YORK, Jan. 13, 2026 – Amped Fitness (“Amped” or the “Company”), a rapidly growing high-value, low-price (“HVLP”) fitness concept, today announced a strategic investment from Princeton Equity Group (“Princeton”), a leading private equity firm focused on franchisor and multi-location…
Princeton Equity Group Welcomes Paul Kuppich as Partner
Princeton Equity Group today announced that Paul Kuppich has joined as Partner, focusing on capital formation and firm strategy. He will also serve as General Counsel.
Princeton Equity Group Completes Sale of IFPG to CNL Strategic Capital
Princeton Equity Group, a leading private equity firm focused on partnering with growth franchisors and multi-location businesses, has completed the sale of International Franchise Professionals Group (“IFPG” or “the Company”) to CNL Strategic Capital, an investment vehicle sub-managed by Levine Leichtman Capital Partners (“LLCP”).
Barry’s Announces New Strategic Investment Partner Princeton Equity Group
Franchisor and Consumer Services-Focused Private Equity Firm's Investment Aims to Drive Continued Excellence in Client Experience and Expanded Locations for The Best Workout in the World™.
D1 TRAINING featured in The Wall Street Journal.
By adopting AI-driven tools, Vic Viktorov, owner of a Boston-area D1 Training franchise, has transformed the way his gym operates—streamlining everything from marketing to HR and increasing revenue by 30%.
Princeton Equity Group partnership with 51 Vets featured in Franchise Consultant Magazine
Through our partnership with 51 Vets, we're honored to support veterans as they transition into meaningful careers in private equity and franchising, helping them find new pathways to success after their service.
Princeton Equity Group congratulates our partner company IFPG
International Franchise Professionals Group is the top franchise broker organization on Entrepreneur Magazine’s Top Franchise Suppliers list—for the 6th year in a row.