Investment Experience

Representative experience of the Partners include:

Massage Envy is the nation’s largest provider and franchisor of therapeutic massage services. Founded in 2002, there are currently more than 1,100 Massage Envy clinics operating in 49 states and generating over $1.3 billion in sales.

European Wax Center is one of the leading providers of facial and body wax treatment services and related products in franchised stores. The company has over 900 locations open across the the United States.

D1 Training is a leading franchisor of athletic-based training facilities, providing sport-specific and general performance training to youth and adult athletes through one-on-one and group training sessions. The company has 61 locations open with more than 125 locations in development.

Ellie Mental Health is a provider of individual and family therapy, couples counseling, psychiatric medication management, and community-based mental health services. The Company has 20 corporate-owned clinics across Minnesota and has awarded over 250 franchise licenses across 26 states.


The International Franchise Professionals Group (IFPG) is a membership-based franchise consulting network with more than 1,300 franchisors, franchise consultants and vendor members.

The CORE Institute delivers integrated, comprehensive orthopedic and neurological care and provides healthcare solutions, care redesign, and service line management for musculoskeletal medical practices. The organization is a leader in payor-reform initiatives, and it is at the forefront of systems-based quality programs which drive value and improve patient care

Strickland Brothers is a high-growth franchisor and operator of drive-thru, 10-minute oil change and automotive maintenance service centers with a focus on best-in-class customer service. The company has 35 locations across 12 states and more than 160 in development. 

Five Star comprises several high-growth home services franchisor brands including 1-800-Packouts, 1-800-Textiles, Bath Solutions, Bio-One, Gotcha Covered, and Mosquito Shield and has nearly 650 franchises across the United States and Canada.  The company also includes ProNexis, a customer-experience technology that provides digital marketing support to home services franchises.

Card My Yard is a leader in the rapidly growing market for celebratory yard greetings with over 420 locations across 45 states.  The company’s purpose-built, proprietary technology platform provides a seamless customer ordering experience while allowing franchisees to easily manage their respective businesses. 

medspa810 is on a mission is to build the most trusted global brand in the medical spa industry. They offer a carefully curated set of popular, medically supervised services including injectables, clinical skincare, laser hair removal and body contouring. All of their med spas operate under the supervision of a physician medical director.

Experience of the Partners prior to Princeton:

Sola Salon Studios* is the nation’s largest salon suites company with over 620 locations across 44 U.S. states, Canada, and Brazil. Sola’s innovative model offers salon professionals the freedom and benefits of salon ownership without the upfront costs and risks associated with opening a traditional salon.

Urban Air* is a leading operator and franchisor of active family entertainment centers across the United States and internationally with 150 open locations and more than 100 more in development. The company’s indoor adventure parks have numerous patented and proprietary attractions including climbing walls, obstacle/ninja warrior courses, trampolines, zip line coasters, virtual reality experiences, indoor go karts, and indoor skydiving.

bluefrog Plumbing + Drain* is a high-growth franchisor of plumbing and drain-related services in the residential and commercial markets.  The company is rapidly expanding throughout the United States and Canada.

Restoration 1* is a leading and high-growth franchisor serving residential and commercial customers who have issues with water damage, mold, and fire. The brand has 250 locations across 38 states.

* Represent investments made at MPK Equity Partners in which a Managing Partner played a meaningful role.