Investment Experience

The principals of Princeton Equity Group have invested in some of the most recognized franchise and multi-unit brands in the United States. Representative investment experience includes:

European Wax Center is the leading provider of facial and body wax treatment services and related products in franchised stores. With over 900 locations open across the U.S. EWC is one of the fastest growing franchise concepts in the United States.

Status: Realized

waxcenter.com

Massage Envy is the nation’s largest provider and franchisor of therapeutic massage services. Founded in 2002, there are currently more than 1,100 Massage Envy clinics operating in 49 states and generating over $1.3 billion in sales.

Status: Realized

massageenvy.com

medspa810 is on a mission is to build the most trusted global brand in the medical spa industry. They offer a carefully curated set of popular, medically supervised services including injectables, clinical skincare, laser hair removal and body contouring. All of their med spas operate under the supervision of a physician medical director.

Status: Active

medspa810.com

The CORE Institute delivers integrated, comprehensive orthopedic and neurological care and provides healthcare solutions, care redesign, and service line management for musculoskeletal medical practices. The organization is a leader in payor-reform initiatives, and it is at the forefront of systems-based quality programs which drive value and improve patient care.

Status: Realized

thecoreinstitute.com

Smile Source is a network of independent dentists covering more than 700 locations across the United States. The company offers its members significant cost savings on products and equipment used in their practices and provides meaningful practice development tools to help members grow

Status: Realized

smilesource.com

Sola Salon Studios is the nation’s largest salon suites company with nearly 500 locations across 44 U.S. states, Canada, and Brazil. Sola’s innovative model offers salon professionals the freedom and benefits of salon ownership without the upfront costs and risks associated with opening a traditional salon.

Status: Active

solasalonstudios.com

Urban Air is a leading operator and franchisor of active family entertainment centers across the United States and internationally with 115 open locations and more than 100 more in development. The company’s indoor adventure parks have numerous patented and proprietary attractions including climbing walls, obstacle/ninja warrior courses, trampolines, zip line coasters, virtual reality experiences, indoor go karts, and indoor skydiving.

Status: Active

urbanairparks.com

Vision Source is the nation’s leading network of independent optometrists with more than 3,200 locations across the United States which treat more than 16 million patients each year. The company offers its members significant cost savings on products and equipment used in their practices and provides meaningful practice development tools to help members grow

Status: Realized

visionsource.com

bluefrog Plumbing + Drain is a high-growth franchisor of plumbing and drain-related services in the residential and commercial markets.  The company is rapidly expanding throughout the United States and Canada.

Status: Active

bluefrogplumbing.com

Restoration 1 is a leading and high-growth franchisor serving residential and commercial customers who have issues with water damage, mold, and fire. The brand has 250 locations across 38 states.

Status: Active

restoration1.com